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Cadbury’s Hit by Salmonella Scare in the UK
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But FSA officials and food experts said that there was no safe level of
salmonella in chocolate as even minute traces of salmonella in ready-to-eat
foods was unacceptable.
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The Health
Protection Agency (HPA)4 said, “Processed ready-to-eat foods should be
free from salmonella species and their presence, even in small numbers,
results in such foods being of unacceptable or potentially hazardous
quality.”5 Professor Hugh Pennington, a food expert from Aberdeen
University, said, “The fat in chocolate actually preserves the
salmonella from the normal intestinal defences, so you don’t have to eat
very many salmonellas to get infected. It’s about a thousand times less
than if you’re eating it from traditional sources like meat.”6
On June 26, 2006, the HPA revealed that there had been 45 cases of
Salmonella Montevideo over the last four months in the UK, when compared
to 12 cases during the same period of the previous year. There was also
a significant rise in infection among children. |
However, the HPA cautioned that at the moment there was no
clear evidence linking Cadbury with the increase in salmonella infections.
According to the Financial Times, the recall was expected to cost Cadbury around
€7.2 million 7. JP Morgan estimated the costs of the recall to be over GBP 30
million, which could severely impact the earnings growth of Cadbury for the
second-half of FY 2006.8
The affected products included some of the company’s popular products like the
250g Dairy Milk Turkish, Dairy Milk Caramel and Dairy Milk Mint bars, the Dairy
Milk 8 chunk, the 1kg Dairy Milk bar, the 105g Dairy Milk Buttons Easter Egg,
and the Cadbury Freddo 10p bar.
The product recall by Cadbury in the UK sparked concerns among consumers in
other countries as well. There was a product recall in Singapore, for chocolates
imported from the UK. Precautionary checks were carried out in Malaysia and the
UAE as well. The Canadian Food Inspection Agency also warned people in Canada
from consuming Cadbury’s products imported from the UK.
[4] The Health Protection Agency, is an independent body
that focuses on adopting an integrated approach to protect public health in the
UK. The Agency plays a critical role in protecting people from infectious
diseases and tackling health hazards involving chemicals, poisons or radiation.
[5] “Poisoned patients and mystery samples - how food detectives traced
Cadbury’s bug,” www.guardian.co.uk, July 01, 2006.
[6] “FSA forces Cadbury product recall,” www.cieh.org, June 30, 2006.
[7] “Cadbury under pressure from authorities,”
www.foodproductiondaily.com, June 27, 2006.
[8] “Cadbury risk being underestimated -JP Morgan,” www.newratings.com,
July 06, 2006. |
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