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GOOGLE AND SONY - BUZZ MARKETING ‘THE DA VINCI CODE’
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ADDITIONAL READINGS AND REFERENCES
“Word of mouth ‘winner for books’,” http://news.bbc.co.uk, March 3, 2005.
Two years later, ‘Da Vinci Code’ still going strong,” www.msnbc.msn.com, March 9, 2005.
Hillel Itale, “The Da Vinci Code has become a success story of epic proportions,” http://seattlepi.nwsource.com, March 10, 2005.
Scott Roxborough, “‘Da Vinci’ fever hits TV sales market,” http://today.reuters.com, April 05, 2006.
“Google launches Da Vinci Code online game,” http://www.cbronline.com, April 19, 2006.
“Google sets Da Vinci code puzzle,” http://www.pcpro.co.uk, April 19, 2006.
CASE STUDIES ON RELATED TOPICS:
“Buzz Marketing - A Marketing Communications Tool,”
“Harry Potter: A Multi Billion Dollar Business,”
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