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At a press meet held on March 16, 2006, Steve Ballmer
(Ballmer) Chief Executive Officer of Microsoft Corporation (Microsoft) announced
to a gathering of corporate customers, press personnel, and industry analysts,
the company’s “people-ready” campaign.
Ballmer said that Microsoft would offer products like Windows Vista, Office
2007, Exchange Server and SQL Server 2006 with an emphasis on empowering its
corporate customers to increase their business productivity.
“This is a natural extension of the founding vision of Microsoft -- empowering
people with software,”[1] said Ballmer. This “people-ready” initiative would be
supported by a US$ 500 million marketing campaign, which was launched with an
eight page advertisement in The New York Times and The Wall Street Journal that
day.
Ballmer outlined the scope of the company’s “people-ready” vision which included
communications and collaboration among knowledge workers, searching company
databases, business intelligence and customer relationship management.
Microsoft’s new software products would include phoning in for e-mail and
getting messages read back using voice recognition and translation technology,
searching corporate databases, creating virtual workspaces that automatically
synchronize documents and calendars for team members, and analyzing worldwide
sales patterns from an Excel spreadsheet.
Ballmer said that these capabilities would herald a new and intelligent way of
doing office work when compared to the traditional way of first creating
spreadsheets and documents and then sharing them through a network or
circulating them around as e-mail attachments. These new products were expected
to decrease costs and increase office productivity.
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To download this micro case study (No. MCMK0003 ) click on the
button below, and select the case from the list of
available micro cases:
[1] Alan Alper, “Microsoft Looks to Take Personal Productivity to the Enterprise Level,” http://www.managingautomation.com, March 17, 2006. |
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