Online Advertising In India - The MSN India And NDTV Media Tie-Up

Because of the lack of such information, many advertisers were faced with a difficulty in allocating budgets for online advertising. The use of online advertisements in terms of time bands and space bands rather than the pay-per-click form was a new idea in the advertisement industry world over. The success of this concept in India would help MSN decide if it could replicate this across other countries.

“It’s an unfamiliar medium and a fear of venturing into a new area may give it a slow start, but desktop television will succeed,”[7] says Nayak. The MSN India and NDTV partnership would be closely observed as the success of this initiative would decide whether this concept gains popularity with media planners and advertisers in the future.

Though the growth of internet users in India has been growing at an exponential pace, for the moment innovative concepts like desktop television would be a wait and watch situation.

ADDITIONAL READINGS AND REFERENCES

1. “NDTV Media, MSN India poised to ink ad sales deal,” http://www.indiantelevision.com/mam/headlines/y2k5/dec/decmam2.htm, December 2, 2005.

2. “MSN India, NDTV Media to revolutionize mass media advertising,”
http://www.indiadaily.com/editorial/5994.asp, December 20, 2005.

3. Pritie Jadhav, “MSN India, NDTV media ink deal,” http://www.exchange4media.com/e4m/news/Newfullstory.asp?section_id=8&news_id=19058&tag=13785, December 20, 2005.

4. “Desktops get an ad break,”
http://www.iamai.in/section.php3?secid=16&press_id=731&mon=12, December 23, 2005.

5. Pallavi Sah, “Net gains team,”
www.financialexpress.com/fe_full_story.php?content_id=113551, January 05, 2006.

6. “India fourth largest Internet user,”
http://www.iamai.in/section.php3?secid=16&press_id=762&mon=1, January 10, 2006.

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• “Online Advertising - A New Tool for Promotions,”

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