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Additional Readings & References 1. "'Condom Bar' to Help
Battle Aids in India," www.mg.co.za, May 1, 2007.
2. "India's First 'Condom Bar' to Open in Chandigarh," www.msn.co.in,
May 1, 2007.
3. "Welcome to India's First Condom Bar," www.zeenews.com, May 1, 2007.
4. Asit Jolly, "'First India Condom Disco' Opens," www.bbc.co.uk, May 2,
2007.
5. "Condom Bar Promotes AIDS Awareness," www.upi.com, May 2, 2007.
6. Nidhi Sharma, "Indias First "Condom Bar" offers Free Condoms to
Everyone," www.ncbuy.com, May 2, 2007.
7. "First "Condom Bar" Opens in India," www.csr-asia.com, May 9, 2007.
8. Rajan Walia, "Youths on a High over 'Condom Bar',"
www.timesofindia.indiatimes.com, May 26, 2007.
9. Sabrina BuckWalter, "Condom Bar: Beer, Wine & Some Rubber ,"
www.economictimes.indiatimes.com, June 10, 2007.
10. "Corporate Social Responsibility in HIV/AIDS: Call for Greater
Involvement," www.youandaids.com.
11. "Corporate Social Responsibility in HIV/AIDS: The Rising Need,"
www.youandaids.com.
Cases on related topics
The loveLife Brand (A): Initiating a Behavior Change in South African
Youth to Prevent HIV
The Lovelife Brand (B): Evolving the Campaign's Communication Strategy
for HIV Prevention in South African Youth
Balbir Pasha: The Baadshah of Aids Campaigns in India
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