Better World Books' Socially Responsible Business Model
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
By donating and selling used books, BWB helped to keep away millions of pounds of paper waste from landfills. The books that did not sell were recycled. BWB also had a Carbon Neutral Shopping Cart, through which, the company collected two to five cents on the cost of each book from every customer at the 'Checkout' link on its website. The collected money was used to buy carbon offset to compensate the environmental impact of shipping by the company and its literacy partners. In the financial year 2008, BWB earned revenues of US$ 21 million and had a revenue target of US$ 31 million in fiscal 2009.
» Analyze the business model of BWB, a 'for profit' social venture;
Better World Books, Business Model, Most Promising Social Entrepreneurs, Campus Collection Program, Library Discards & Donations program, Promoting Literacy, Commission Junction, Triple Bottom Line Approach, Social Sustainability, Environmental Sustainability, Economic Sustainability, B Impact Report, US Environment Protection Agency, Wastewise Program, BookCrossing.com, Carbon Neutral Shopping Cart, Carbonfund.org Foundation, Incentive Stock Option, Social Entrepreneurship
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