'Gramin Suvidha Kendra': MCX's Corporate Social Opportunity Approach to Inclusive Growth
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This case study was compiled from primary sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation.
"Gramin Suvidha Kendra (GSK) embodies a CSO [Corporate Social Opportunity] activity providing farmers future price signals, thereby spearheading a 'silent revolution' wherein farmers become better informed and are able to make sound business decisions. This model works on the principle and belief of shifting farmers from being mere 'producers' to now becoming 'marketers'."
- Lamon Rutten, Managing Director and CEO, Multi Commodity Exchange of India Ltd. (MCX).
According to her, "Gramin Suvidha Kendra has been one model that has truly evolved over the years. What began as mere gratis price information tool has today transformed itself into a revenue generative sustainable model. From one center in 2006 to 17 in 2009 and nine more in this fiscal year, GSK journey has been incredible with awards and accolades coming its way."
1] Gramin Suvidha Kendra is a Hindi term meaning 'Village Convenience Center'.