'Gramin Suvidha Kendra': MCX's Corporate Social Opportunity Approach to Inclusive Growth
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This case study was compiled from primary sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation.
The Road Ahead
MCX's vision was to make GSK a self-sustainable model and to ensure that each farmer in these villages got the correct market price for his produce, that he used the best farm inputs for the highest possible yield and quality of yield, and that the warehouse receipt financing through banks became the norm...
Exhibit I: MCX: A Snapshot