'Gramin Suvidha Kendra': MCX's Corporate Social Opportunity Approach to Inclusive Growth
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Case Code : BECG109
Case Length : 26 Pages
Period : 2006-2009
Pub Date : 2010
Teaching Note : Available
Organization : Multi Commodity Exchange of India Ltd.
Industry : e-commerce
Countries : India
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This case study was compiled from primary sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation.
The GSK initiative was started in 2006 by the Multi Commodity Exchange of India Ltd. (MCX), an electronic multi commodity futures exchange based in Mumbai, India.
The initiative aimed at using MCX's domain strengths to make India's process of economic growth more inclusive by providing small and marginal farmers with a level playing field and new opportunities in the domain of agricultural marketing, risk management, and finance.
was a Public Private Partnership (PPP) project with India Post, the Indian
government's postal department.
Through this platform, MCX provided various services to the farmers including giving price/market information, addressing technical queries regarding farming, providing scientific warehousing facilities, issuing warehouse receipts and providing access to finance, quality agri and non-agri inputs, and bank loans.
MCX had entered into partnerships with various organizations to bring these services under a single window to benefit the target audience. Bahl said she was satisfied with the progress that GSK had made in a relatively small time, but pointed out that the team at MCX had had to overcome numerous challenges to bring the project this far...