Afrigator: A Killer Start-up in Africa
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
"Afrigator is an extremely strong and recognized brand not just in Africa but globally. We are a market leader within our space, and through innovative products and services we are building trust and value for our brand because we continually engage our users. We have built up an extremely loyal user base that thrives on our ability to deliver new products that benefit them."1
Justin Hartman, Managing Director & co-founder of Afrigator in 2009.
1] Mandy De Waal, "Afrigator Bytes," www.brandchannel.com, February 23, 2009.
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