Afrigator: A Killer Start-up in Africa
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The business model of Afrigator was advertising-based with some of the top South African brands sponsoring sections on the site. This business model allowed Afrigator to generate revenues. Across the site, users could find a few well-placed advertising banners...
Acquisition by Naspers
On September 7, 2008, MIH Print Africa (Pty) Ltd , a division of Naspers Limited, acquired a majority stake in Afrigator (Refer to Exhibit III for the income statement of Naspers Limited). The reason behind the acquisition was to help Afrigator reach a wider audience, analysts said...
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