BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China
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Case Code : BSTR356
Case Length : 17 Pages
Period : 2003-2009
Pub Date : 2009
Teaching Note : Available
Organization : BYD Auto
Industry : Auto and Ancillaries
Countries : China, USA
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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BYD Auto Eyes The US Market for Electric Cars
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Although BYD Auto had put up a good performance in the conventional cars segment in the Chinese market, it had to face many challenges both at home and in the overseas market in the electric cars market. In China, the company was likely to face stiff competition ahead...
Exhibit I: Hybrid, Plug-in Hybrid, and Pure Electric Cars
Exhibit II: Recognitions for BYD Auto
Exhibit III: Formation and Growth of BYD Company Ltd.
Exhibit IV - A: Revenues of BYD Company Ltd.
Exhibit IV - B: Growth in Employee Count at BYD Company Ltd.
Exhibit V: Top Ten Car Models in January- June 2009 in China - By Sales
Exhibit VI - A: Revenues of BYD Auto (2005 - 2008)
Exhibit VI - B: Revenues of BYD Company - By Segment
Exhibit VII: Leading Automakers in China and their Models
Exhibit VIII - A: Annual Hybrid Cars Sales in the US
Exhibit VIII - B: Market Share of Hybrid Vehicles Sales in Total Light Vehicles
Sales in the US
Exhibit IX: Electric Cars to be Released for Sale in the US by Major Automakers