BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
launching the plug-in hybrid version of its leading F3 model under the name F3DM (DM stood for dual mode) in December 2008...
The Domestic Market Potential in China
China met its oil needs mostly from imports and that led to a rise in its import bill. Fuel efficiency was an important requirement to protect the country from the volatility of crude oil prices in the global market. Electric cars, due to their greater efficiency and reduced dependence on fossil fuels, were expected to address this issue. Moreover, in 2008, China had surpassed the US as the biggest emitter of greenhouse gases...
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