News Corporation's Acquisition of Dow Jones
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The Aftermath of the Deal
Analysts opined that despite the reputation enjoyed by Dow Jones in the financial news arena, it was one of the smaller companies in the world media industry. With revenues of just US$1,784 million for the year 2006 it could not diversify into other new channels such as the Internet and mobile phones more aggressively all by itself...