Crossroads: Retailing Lessons
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The 'Shoppertainment' Contd...
Keeping this in mind, the group developed the Crossroads model. Crossroads was Ajay Piramal's answer to the malls like London's Harrods or New York's Macy's. (Refer box).
At The Crossroads
With such huge crowds, the mall's infrastructure came under immense pressure. Escalator queues were long and aisles became crowded.
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