DHL's Business Strategy in China
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"DHL intends to stay in step with the needs of our customers in China, where the industry is developing and customer expectations continue to become more sophisticated. We maintain the belief that China will become DHL's most important market in Asia Pacific within the next few years and one of the most important markets within the DHL network. The investments will provide unparalleled strength to our already comprehensive network in China, enabling us to support the growth of the market." 1
- John Mullen, CEO, DHL-Asia Pacific.
In May 2004, the Belgium-based DHL International (DHL), in collaboration with its Chinese partner; Sinotrans,2 launched 'China Domestic,' an international express service, in China. DHL-Sinotrans was a leading player in the Chinese express and logistics industry.
With its innovative and customized solutions, DHL emerged as the world's leading express and logistics company. It positioned itself as an integrated 'one-stop' supply chain solutions provider, offering services in express, air & ocean freight and overland transport.
1] "DHL Announces US$ 200 Million 5-year China Expansion Programme," DHL Press Release, London. October 23, 2003.
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