Prudential Financial Inc.
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After the demutualization process was completed in December 2001, Prudential's operations were organized into two business segments - Closed Block Business and Financial Services Business. The Closed Block business was established for certain individual life insurance policies and annuities issued by Prudential Insurance Company of America in the US. It represented the traditional participating products segment before the demutualization process. It also included the company's participating life insurance and annuity policies; assets that were used for paying the dividends and other benefits of the policies; and, other assets and equity that supported these policies...
Prudential focused on marketing since its early days. In 1896, Prudential came out with its first advertisement in Leslie's Weekly. The advertisement had the Rock of Gibraltar as the company's logo, symbolizing its strength and security. In 1898, the company came out with another ad showing the $13,221 check given by Hahn and Company as annual premium for its $400,000 policy. Until 1993, Prudential had a single Individual Insurance Business unit, which had three alternate marketing channels, namely, district agencies, ordinary agencies and independent brokers and agents...
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