Greenpeace, Nestlé and the Palm Oil Controversy: Social Media Driving Change? (Abridged)
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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» Understand how Information and Communication Technology (ICT) can be used in initiating change.
Organizational Behavior, Organizational communication, Communication theory, MAC Triad, Channel richness, Information and Communication technology, Change management, IT in change management, Social media, Social media as change agent, Social media as communication and coordination tool, Anti-corporate media campaign, Supply chain
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