Amazon’s Big Data Strategy
The case is structured to achieve the following teaching objectives:
- Analyze how Amazon utilized its big data resources to build a better relationship with its customers.
- Appreciate the importance of developing big data capabilities to improve the performance of a company.
- Discuss and debate how Amazon helped other e-commerce portals to leverage on its big data resources.
- Explore the ways in which Amazon could further utilize its big data resources to improve its business prospects.
- Suggest ways in which Amazon could utilize its big data capabilities to emerge as a dominant player in the big data space.
|Big Data at Amazon|
|Utilizing Big Data|
|Aiding Other Companies With Big Data|
E-commerce; Big data; Big data strategy; Big data process; Big data resources; Big data capabilities; Customer service; 360 degree customer profiles; Service interactions; Personalized marketing messages; Customer service quality; Cloud based Internet services; Analytics; Analytics eco-system; Amazon