IKEA’s Social Media Listening & Monitoring Initiatives
The case is structured to achieve the following teaching objectives:
- Analyze the challenges faced by organizations in social media monitoring.
- Discuss and debate the need for online reputation management for brands, and how small conversations can lead to situations demanding crisis management.
- Explore how IKEA could overcome the challenges related to social media monitoring.
|IKEA AND SOCIAL MEDIA|
|SOCIAL MEDIA MONITORING & THE SOCIALIZERS|
|IKEA MONITORING CUSTOMERS|
|IKEA MALMO STORE LAUNCH ON FACEBOOK|
|BIG SLEEP OVER|
|IKEA AND THE GREAT HORSEMEAT SCANDAL|
|THE ISSUE WITH IKEAHACKERS.NET|
|CHALLENGES BEFORE IKEA|
Social Media Listening, Social Media Monitoring, Business Intelligence, Marketing research, Social intelligence, Social media strategy, Online reputation management, Crisis Management, Influencer Identification, Creative Feedback and Ad targeting: Competitive monitoring, Customer satisfaction, Trend Analysis, "Listening Hub"