Knowledge Management Initiatives at British Petroleum
ICMR HOME | Case Studies Collection
» IT & Systems Case Studies Collection
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
"The wonderful thing about knowledge is that it is relatively inexpensive to replicate if you can capture it. Most activities or tasks are not onetime events. Whether it's drilling a well or conducting a transaction at a service station, we do the same things repeatedly. Our philosophy is fairly simple: Every time we do something again, we should do it better than the last time."1
- John Browne, CEO, British Petroleum.
"The biggest single source of sustainable competitive advantage in the future will be our ability to create and mobilize knowledge in the interest of new products and services."2
- Kent Greenes, Knowledge Management Team Leader, BP Amoco.
Analysts were quick to comment that BP had once again successfully used KM to reduce costs and enhance the productivity and efficiency of its business operations.
1] As quoted in the article, "Unleashing the Power of Learning: An Interview with British Petroleum's John Browne," by Steven E. Prokesch, Harvard Business Review, dated September-October 1997.
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Textbooks, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|