Knowledge Management Initiatives at British Petroleum

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"The wonderful thing about knowledge is that it is relatively inexpensive to replicate if you can capture it. Most activities or tasks are not onetime events. Whether it's drilling a well or conducting a transaction at a service station, we do the same things repeatedly. Our philosophy is fairly simple: Every time we do something again, we should do it better than the last time."¹

- John Browne, CEO, British Petroleum.

"The biggest single source of sustainable competitive advantage in the future will be our ability to create and mobilize knowledge in the interest of new products and services."²

- Kent Greenes, Knowledge Management Team Leader, BP Amoco.

Introduction

Analysts were quick to comment that BP had once again successfully used KM to reduce costs and enhance the productivity and efficiency of its business operations.

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1] As quoted in the article, "Unleashing the Power of Learning: An Interview with British Petroleum's John Browne," by Steven E. Prokesch, Harvard Business Review, dated September-October 1997.

2] As quoted in the article, "British Petroleum's approach to developing a Global Knowledge Management System," by Chris Crompton, posted on www.3.best-in-class.com.

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