BANDHAN: Commercializing a Social Cause
The case is structured to achieve the following teaching objectives:
- Understand various issues and challenges in managing the growth and opportunities of an entrepreneurial venture, especially a social venture
- Understand the operations of a microfinance institution taking Bandhan as a case in point and appreciate the constraints and the challenges faced by it, with the prime focus on India.
- Analyze the challenges lying ahead for Bandhan and explore ways and means to overcome those challenges
- Recognize and evaluate the challenges faced in the transformation of an organization, particularly of a social venture into a commercial one and study how to unite their goals and actions.
|HISTORY AND EVOLUTION OF MICROFINANCE: AN INDIAN PERSPECTIVE|
|CHALLENGES FOR MICROFINANCE IN INDIA|
|CHANDRA SHEKHAR GHOSH: THE MAN AND HIS TIMES|
|BANDHAN: THE CREATION OF THE BOND|
|BANDHAN: MODUS OPERANDI|
|TAKING THE RIGHT STEP: GHOSH’S DILEMMA|
|THE ROAD AHEAD|
Chandra Shekhar Ghosh,Bandhan Financial Services,CREATE Principles of Bandhan,Participatory Rural Appraisal,Trickle-down effect,The Bandhan model,people-centric model,SIDBI,Financial Inclusion,Group Lending