Communication in a Crisis ICICI Bank
The case is structured to achieve the following teaching objectives:
- Critically analyze crisis communication strategies at ICICI Bank.
- Understand the issues and challenges faced by the bank while communicating with its customers during the crisis.
- Understand the need to have a crisis communication plan at the organizations to handle crisis situations effectively.
|The Fall Of Lehman And Trouble At ICICI Bank|
|Communicating During The Crisis|
|Handling The Crisis|
ICICI Bank, Lehman Brothers ICICI Bank UK, Crisis communication, Communication strategy , Brand value, Brand communication, Brand strategy, Brand image, Print media, Television campaigns, Power of Belief’ campaign, Public relations, Global financial crisis, Chapter 11 bankruptcy, Liquidity crisis, Subprime mortgage crisis, Investment banks, Finance Ministry, Reserve Bank of India, Securities and Exchange, Board of India