Red Bull: The Stratosphere Campaign
The case is structured to achieve the following teaching objectives:
- Understand the marketing strategy of Red Bull
- Study the various benefits and risks involved in the marketing methods adopted by Red Bull.
- Discuss and debate the pros and cons of the Red Bull Stratos event.
- Understand how the Stratos event helped Red Bull.
- See how social media is used to reach the new-age consumers.
- Understand the impact of social media on customer experience
|The Stratos Jump|
|Marketing Red Bull|
|Association With Sports|
|Mission To The Edge Of Space|
|The Space Jump...|
|...A Giant Leap For Marketing?|
Red Bull, Stratosphere Campaign, Stratos, Extreme Sports, Felix Baumgartner, Energy Drinks, Content marketing, Content promotion, Non-traditional marketing, Red Bull Media House, Brand placement, Global exposure, Marketing shift, Social media mentions, Social conversations