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Case Details

Case Code: MKTG375
Case Length: 10 Pages 
Period: 2010-2018   
Pub Date: 2018
Teaching Note: Available
Price:Rs.300
Organization : Vitamin Shoppe Industries Inc.
Industry : Retail Industry
Countries : US
Themes: Strategic Management/Brand Management
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Vitamin Shoppe's Reinvention Efforts Fail?

 

ABSTRACT

 
The caselet “Vitamin Shoppe’s Reinvention Efforts Fail?” talks about the failed attempt of Vitamin Shoppe Industries Inc. (VSI) to reinvent itself in a bid to improve its business prospects. The case starts out with the circumstances that forced VSI to think about reinventing itself. It then explains the various measures taken by the company, as a part of its reinvention strategy. The case goes on to delve into the reasons for the reinvention strategy failing to improve the company’s sales and financial position. It ends with the additional steps VSI was taking to avoid having such a failure again and takes a brief look at the possibility of the company’s prospects brightening. Does VSI need to continue reinventing itself or not? .
 
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Issues

The case is structured to achieve the following teaching objectives:
  • Analyze the factors that lead a company to take up a repositioning strategy
  • Explore the competitive forces encountered by a company in a dynamically changing marketplace
Contents
INTRODUCTION
ABOUT VSI
REINVENTION STRATEGY
WHAT THE COMPANY DID
IMPACT OF REINVENTION STRATEGY
OPTIMISM ABOUT FUTURE GROWTH
EXHIBITS

Keywords

Vitamin Shoppe,Reinvention,Brand Management,Repositioning,Failure of Reinvention,Omni – channel Retailer,Online Retail,SPARK Auto Delivery,Competition,Pricing Strategy,Commoditization,Cost Cutting,Brick-and-mortar business,Partnerships,Customer Loyalty,Retail Industry,Operational excellence,Information Technology

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