Parachute - Managing India's Leading Coconut Oil Brand

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Parachute - Managing India's Leading Coconut Oil Brand case study (Case Code: MKTA006) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

» Marketing Case Studies Collection
» Marketing Communications Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTA006 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Themes

-
Case Length : 16 Pages
Period : 1995-2004
Pub Date : 2004
Teaching Note : Not Available
Organization : Marico Industries
Industry : FMCG, Fast Moving Consumer Goods
Countries : India

Abstract:

The case discusses in detail the brand building strategies that Marico (one of India's leading fast moving consumer goods companies) has adopted in making Parachute the number one brand in coconut oils.

It deals with the various positioning strategies adopted by Marico to revitalise the image of the brand.

It also discusses the company's ongoing efforts to remain the market leader through cost cutting, brand acquisitions and brand extensions in the light of increasing competition and swings in commodity prices.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues

-

Contents:

  Page No.
Introduction 1
Background Note 2
Brand Building 4
Parachute 5
Looking Ahead 9
Exhibits 3

Keywords:

Indian fast moving consumer goods (FMCG), Marico Industries, Harsh Mariwala, Parachute, Coconut oil, Brand management, Positioning, Brand extension, Packaging, Communication

Parachute - Managing India's Leading Coconut Oil Brand - Next Page>>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
ICMR Textbooks Collection
Custom Search
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.