The Making of Boeing's 787 'Dreamliner'
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"The people of the world made a great choice. The name Dreamliner reflects a new airplane that will fulfill the dreams of airlines and passengers with its efficient operations, enhanced cabin environment, and the ability to allow profitable connection to more cities without stopovers. The name also demonstrates how the airplane's economics will enable more people around the world to fulfill their dreams of traveling to new places, experiencing new cultures and staying connected to one another." 1
- Rob Pollack, Vice-president of Branding for Boeing Commercial Airplanes Marketing, in 2003.
"This (the 787) is a big deal for us. If we don't get it right, it influences our future in the business."2
- Michael Bair, Vice-president of Boeing, in 2003.
The Need for the Dreamliner
During the 1990s, Airbus's A330 and A340 models had been snapped up by several airline companies, whereas Boeing had just one big seller among its new aircraft - the 777.
1] "The Boeing 7E7 'Dreamliner,' a Plane
Designed for Manufacture and the Customer," www.talkingproud.us, July 02,
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