Case Studies in Marketing Research & Product Management

Case Volume Edition: I
Pages : 291;

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Part - I: Marketing Research
Case 01	Marketing Research at P & G
Case 02	Wal-Mart in Japan
Case 03	Advanced Micro Devices - Life Beyond Intel
Case 04	BMW's Innovation Strategies
Case 05	Kishore Biyani - Pioneering a Retailing Revolution in India
Case 06	LG India - Direct Selling Microwave Ovens
Case 07	BBC World in India
Case 08	Advertising Research Helps Amul Challenge Kwality Walls
Case 09	UPS - Researching to Re-brand
Case 10	Innovations at Harley-Davidson
Case 11	Procter & Gamble vs. Unilever - A Case of Corporate Espionage
Part - II: Product Management
Case 12	Product Line Pruning at P&G
Case 13	Cummins India - Consumer Driven Modularization Strategy
Case 14	Sustainable Development at Alcoa
Case 15	National Dairy Development Board - A Successful Indian Dairy Cooperative Movement
Case 16	Product Management at Maruti Udyog Limited
Case 17	Volvo's Product Development Practices - Focus on Safety
Case 18	Project Scorpio - The Making of India's First Indigenous Sports Utility Vehicle
Case 19	IBM - Venturing into Life Sciences
Case 20	Baskin-Robbins' Innovative Marketing
Case 21	Multi-Branding Strategy of Videocon Industries in the Consumer Durables Sector
Case 22	Toyota Prius: A Case in New Product Development
Case 23	Film-Based Merchandising - Taking the Movies Home