Case Code : CLIBE035
Publication date : 2005
Subject : Business Environment
Industry : Food & Beverages
Length : 04 Pages
Short Case Study Price: INR 50;
The caselet takes a look at the pre- and post-liberalization period and the entry and establishment of PepsiCo. in India. It discusses the proposals made by PepsiCo. to the Indian government with regard to its entry into the Indian market and the extent to which the company has adhered to these proposals. It also takes note of the critical view of the company in the eyes of the public and the Government of India.
Questions for Discussion:
1. Why do companies like Pepsi need to globalize? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s?
2. Critically analyze the strategy adopted by Pepsi to sell itself to the Indian government. Do you think the biggest factor responsible for the acceptance of its proposal by the regulatory authorities was its projection of its operations as the solution to many of Punjab's problems? Why/Why not?
Janata Party, Coca-Cola, PepsiCo, urbanization, Global brands, Development and welfare of Punjab, Contract farming, Foreign exchange reserve (Forex) crisis, Liberalization, Indian economy, Agro-related investment.
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