Case Code : CLBE006
Publication date : 2008
Subject : Business Ethics
Industry : Mobile phone
Length : 04 Pages
Short Case Study Price: INR 100;
The world's leading mobile phone company, Nokia Corporation (Nokia), launched its 'Take-back' campaign in early 2009. The initiative, aimed at educating mobile phone users about the importance of recycling e-waste, had been launched in a number of countries since 2005.
Questions for Discussion:
1. Critically analyze Nokia's Take-back initiative.
2. Do you think Nokia's Take-back initiative will receive a good response in India? What should Nokia’s strategy be to create awareness about recycling e-waste among Indian consumers?
Recycling, 'Take-back' campaign, e-waste, Design for Environment, Individual Producer Responsibility, Product Life Cycle, Eco-Patent Commons, Manufacturing, maximum energy efficiency, Environment, Nokia, mobile phone, India
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|