Case Code : CLBS080
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 04 Pages
Price : Rs. 100
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eBay, EachNet, TOM Online Inc, e-commerce, m-commerce, online auctions, joint venture, strategy, Alibaba.com, Taobao, consumer buying behavior, iResearch, market research, market share, Morgan Stanley, BDA China, investment banking, brokerage, online portal, synergy, operating losses
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eBay shifting its strategy in China for exploring opportunities for growth in the e-commerce and m-commerce markets. The strategic shift was eBay's attempt to compete with Taobao, an online auction site run by Alibaba.com. The rising popularity of Taobao resulted in eBay losing its market share.
Commenting on the JV, Meg Whitman, President and CEO, eBay Inc said, "eBay has helped pioneer e-commerce in China, and by combining our expertise with that of a strong local partner like TOM Online, we are even better positioned to participate in this growing market. This agreement is a sign of our continued commitment to delivering the best online buying and selling experiences in China."...
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