Case Code : CLBS082
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 03 Pages
Price : Rs. 100
To download this case click on the button below, and select the case from the list of available cases:
Moser Baer, optical storage manufacturer, Pyramid Saimira Theatre, Home video market, India, copyright license, Hindi movies, regional language movies, video piracy, film distributor, FMCG marketing, business strategy, distribution network, low cost manufacturing, entertainment business, VCD, DVD, Blu-ray, content distribution
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.
Moser Baer India Limited, the world's second largest optical storage manufacturer, announced its decision to enter the Indian home video market in the area of content distribution. This was expected to affect video piracy and reduce prices of VCDs and DVDs
Moser Baer also said that it would spend up to Rs. 5 billion over the next few years in this new initiative, which included plans to acquire copyrights and licenses for 7,000 movie titles in all major Indian languages.
Harish Dayani (Dayani), Chief Executive Officer of Moser Baer's Entertainment Business, said that the company aimed to own exclusive copyright licenses for 40 percent of the Hindi films made in India by end of 2007...