Case Code : CLBS088
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 03 Pages
Price : Rs. 100
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Fortis, HealthWorld, Ranbaxy, pharmacy, retail, Aasish Pandit, Hariyali Kisaan Bazaars, DCM Shriram Consolidated Ltd
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This caselet discusses Fortis' foray into the pharmacy business in India. Fortis announced in early 2007 that it would open pharmacy stores under the name HealthWorld. Apart from selling medicines, these stores would offer facilities like diagnostic centers and telemedicine. HealthWorld hoped that the facilities offered at its stores and its association with the Fortis chain of hospitals and Ranbaxy Pharmaceuticals, would enable it to do well in the pharmacy business.
Apart from the franchisee outlets, HealthWorld planned to invest around Rs. 8 billion for setting up 1,000 HealthWorld stores in 400 cities and towns across India, by 2012...
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