Case Code : CLBS092
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 02 Pages
Price : Rs. 100
To download this case click on the button below, and select the case from the list of available cases:
Bajaj Auto Limited, corporate strategy, communication strategy, marketing communication, Pulsar
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.
Ever since losing its leadership position, Bajaj Auto Ltd. was trying out new strategies including use of new technology and new marketing communication campaigns. Analysts felt that 'Distinctively Ahead'- the new corporate strategy, announced in mid-2007 and supported with a new communication marketing communication - was yet another effort by Bajaj to regain its market leadership in the Indian two-wheeler market.
BAL's first scooter model 'Chetak' was launched under the Bajaj brand in 1972. It remained its flagship model right until the late nineties. In the early 1990s, in an effort to strengthen its brand, BAL launched an ad campaign called 'Hamara Bajaj'...
Cases on Related Topics
1. Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market
2. Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics