Case Code : CLBS104
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 05 Pages
Price : Rs. 100
To download this case click on the button below, and select the case from the list of available cases:
Ford, Tata Motors, Jaguar, land Rover, restructuring
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.
On June 2, 2008, the Ford Motor Company (Ford), the world third largest automaker, completed the sale of Jaguar and Land Rover to Tata Motors. Jaguar and Land Rover were a part of the Premier Automotive Group of Ford and were considered to be iconic British brands. The sale was a part of Ford restructuring exercise, called the Way forward, which included plans to shut down unprofitable operations.
In 1967, the company established Ford of Europe, integrating all its European operations under a single company. In 1970s, with the increase in popularity of small cars, Ford entered the mini car market...
Cases on Related Topics
1. Ford - The 'Way Forward' Restructuring Program
2. The Carrefour and Tesco Swap Deal
3. Vodafone Exits Japan