Case Code : CLBS111
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 03 Pages
Price : Rs. 100
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Differentiation, Competition, Generic Strategies, Saffola, Hair and Care, Manjal, Parachute, Kaya Skin Clinic, Sundari , Hair Code, Fiancee, Camelia, Magnolia, Aromatic, Kaya Life, Nihar
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This case is about how Marico Ltd. achieved growth by pursuing a strategy of differentiation in all its products and services whether it be food products, hair care products, or beauty clinics. It also highlights the inorganic growth route adopted by the company.
In the food products, the company had the Saffola range of products. Marico’s portfolio of hair oils comprised Parachute, Hair & Care, Nihar, and Shanti Amla hair oil. ..
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1. Marico - Managing 'Saffola'
2. Beauty Care by Marico - Kaya Skin Clinics
3. Parachute - Managing India's Leading Coconut Oil Brand