Case Code : CLBS114
Publication date : 2011
Subject : Business Strategy
Industry : -
Length : 04 Pages
Short Case Study Price: INR 100;
In 2010, one of the Indian mobile handset brands, Lava International Limited, entered into a deal with National Geographic Channel, a popular US TV channel telecasting various non-fictional programs. This deal would enable Lava phone users to access not only the content of NGC but also the channel’s various applications such as ringtones and wallpapers. However, industry experts were skeptical about the longevity and sustainability of this deal.
Questions for Discussion:
1. Critically analyze the alliance that Lava entered into with National Geographic Channel.
2. How do you think this deal between Lava and NGC will contribute to Lava’s growth? What is the benefit for NGC?
Strategic alliance, National Geographic, Lava mobile, deal, partnership, handsets, mobile phones
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