Case Code : CLBS115
Publication date : 2011
Subject : Business Strategy
Industry : -
Length : 02 Pages
Short Case Study Price: INR 100;
In 2010, there were speculations that Hero Group and Honda Motors, after an alliance of 25 years, were heading for a split. Analysts wondered whether after the split, Hero’s brand would retain the same charm it had when the partners were together.
Questions for Discussion:
1. There have been many joint ventures between Indian and foreign players but very few of them have been long-term ventures. Is this just a co-incidence or parting ways after a period of time is seen as a necessity by the players involved? Discuss.
2. In view of the split, do you think it will be possible for either the Hero Group or Honda Motors to retain the power associated with their respective brand names?
3. Is it true that associating with a foreign brand adds value to Indian brands? Analyze whether a split will have any impact on the sales of Hero or Honda brands.
Joint development, joint ventures, Hero Honda, Honda, Hero Group
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