Case Code : CLBS120
Publication date : 2012
Subject : Business Strategy
Length : 03 Pages
Short Case Study Price: INR 100;
As of 2011, the aviation industry in India was going through a turbulent period with several airlines reporting losses. Even in such a scenario, IndiGo managed to run profitably - the only airline to do so. The case looks at some of the strategies that helped IndiGo sustain, grow, and report profits in a tough environment.
Questions for Discussion:
1. What, according to you, are the main reasons for the turbulence in the Indian aviation Industry?
2. How did IndiGo manage to operate profitably even under tough conditions?
3. What difficulties could a new airline face in India? List the strategies it should follow to operate in a sustainable manner.
IndiGo, Indian aviation industry, Low Cost Carrier, Sale and lease back strategy, Airbus, single passenger class
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