Case Code : CLBS124
Publication date : 2012
Subject : Business Strategy
Length : 03 Pages
Short Case Study Price: INR 100;
The case discusses the cash-and-carry stores of the world's largest retailer, Wal-Mart, in India. Wal-Mart entered India through a joint venture with Bharti Enterprises and started operating cash-and-carry stores apart from providing back-end support to Bharti's retail stores. The cash-and-carry venture was highly successful with several small stores stocking their products, due to their low prices and high margins. The case concludes with a discussion on the challenges Wal-Mart is likely to face due to the Indian government’s policy on FDI in retail.
Questions for Discussion:
1. What are the main reasons for the success of Wal-Mart's cash-and-carry stores in India?
2. Is Wal-Mart's stance about operating only fully-owned stores in India right? Do you think it is missing a huge opportunity by not lending its name to the stores that are being operated under the joint venture?
Wal-Mart; Bharti Enterprises; Sunil Mittal; cash-and-carry; FDI in retail; Easy Day; Best Price
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