Case Code : CLBS138
Period : 2009-2014
Publication date : 2015
Teaching Note :No
Subject :Business Strategy
Case Length : 05 Pages
Countries : USA
Industry : Gaming
Short Case Study Price: INR 100;
The case is about US-based gaming company Zynga Inc. (Zynga), which was founded in 2007. It pioneered social gaming with its popular games like Zynga Poker and FarmVille. Over the years its games grew highly popular and attracted million users and FarmVille went on to become the fastest growing social game. But the company was unable to maintain the momentum with the emergence of new mobile games. In July 2013, Don Mattrick (Mattrick) took over as CEO of the company, and released mobile versions of Zynga’s popular games. Still, the fall continued. Even after Mattrick had been at the helm for more than 16 months, the company was unable to come out with a hit game. Pressure was increasing on Mattrick to arrest the further downfall of the company.
1. What are the factors that contributed to the growth of Zynga?
2. From the facts given in the case what do you think of Zynga's long-term strategy?
3. What should Don Mattrick do to turn Zynga around?
Social gaming, mobile gaming, Zynga, FarmVille, long-term strategy, venture capital, rise and fall
* This caselet is intended for use only in class discussions.