Case Code : CLBS139
Period : 2014
Publication date : 2015
Teaching Note :No
Subject :Business Strategy
Case Length : 05 Pages
Countries : India
Industry : Smartphone
Short Case Study Price: INR 100;
This case focuses on the launch of the Android One program by US-based search engine giant Google Inc (Google). Under the Android One program, Google partnered with mobile handset manufacturers to bring out affordable high- quality smartphones. Android One was launched in India in September 2014, and Google planned to extend it to other emerging markets. The case discusses different versions of Android and the changes Google made to the software to make it compatible with low-cost mobile phones. It also discusses the challenges Android One is likely to face in India and other markets.
1. What prompted Google to launch Android One in India?
2. How will Android One influence the smartphone industry?
Smartphone Industry, Mobile Operating Systems, Partnership, Handset makers, Low-end mobile phone users, Cost Advantage, Differentiation, Competitive Advantage, Android One, Google
* This caselet is intended for use only in class discussions.