Allegiant Air - From Bankruptcy to Growth

            

Details


Case Code : CLBS140
Period : -
Publication date : 2015
Teaching Note :No
Subject :Business Strategy
Case Length : 03 Pages
Countries : USA
Industry : Aviation

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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

The case is about US-based Airline Allegiant Air (ALGT) which, through its unique low-cost business model, became one of the most profitable airlines in the country. It discusses some of the strategies adopted by the company that made it highly successful.

Issues:

Analyse the business model and operating strategies adopted by Allegiant.
Identify the sources of competitive advantage for Allegiant and the differentiating strategy it adopted.
Understand how the company handled the various problems and delivered consistent performance.

Introduction

The US-based Allegiant Air (ALGT), owned by Allegiant Travel Co., and with its headquarters in Nevada, provided scheduled and chartered flight services in several states across the US, covering around 99 routes throughout as of 2014....

Key words:
Business Model, Pricing Strategy, Employee Attrition, Growth in Profit Margins, Low cost airlines No frills, Cost control







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