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Case Code: CLBS143
Case Length: 03 Pages 
Period: 2000 - 2014  
Pub Date: 2015
Teaching Note: Not Available
Subject :Business Strategy
Organization :--
Industry :Sports and Games
Countries : Germany

FIFA 2014 - The German Blitzkrieg



This case is about the 2014 FIFA world champions Germany. It discusses how years of preparation went into making the winning team, and the strategies that Germany followed to emerge the champions. Germany, which won the championship previously in 1990, started preparing for the world cup right in 2000. Youngsters were tapped through youth system in which all the clubs in Germany were a part. Best of the talent was picked up, and was coached for several years. The coaches trained them in attacking game, and also incorporated several techniques from across the world. During the tournament, the team was clear about what they have to achieve and each player’s role was clearly defined. The team had a strategy for each match. Several such factors helped Germany emerge the champions.
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  • Understand the importance of having a clear vision.
  • Identify how several years of planning and investment go into building successful teams.
  • Understand how teams are created and nurtured.
In July 2014, the German football team won the FIFA World Championship, beating Argentina 1-0. This was Germany’s fourth title, and came 24 years after West Germany had won the FIFA World Cup in 1990. Analysts credited the win to German players who were flexible, physically robust, technically brilliant and played a game that was powerful..
1. List out the factors that helped Germany emerge World Football champions.
2. What lessons can businesses learn from Germany’s FIFA 2014 Triumph?


Vision, Strategy, Germany, FIFA, Team building, clear vision, goals, Bundesliga

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