Case Code : CLCB062
Publication date : 2009
Subject : Consumer Behavior
Industry : -
Length : 03 Pages
Price : Rs. 100
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Demand, advertising, Baydan Ayakkabicilik San. & Tic, Baydan, George W. Bush, Bush, Middle East, Iraq, Turkey, Mercedes
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In December 2008, a Turkish shoemaker, Baydan Ayakkabicilik San. & Tic (BAS&T), was hit with shock demand for one of its shoe models, which the shoemaker claimed was the same as the one thrown at US president George W. Bush by an Iraqi reporter. Orders for the shoe model were pouring in not only from countries in the Middle East, but also from countries such as the UK and the US. While there was no way of ascertaining whether the shoes used in the attack were indeed made by BAS&T, with shoemakers from countries such as Iraq, Lebanon, Syria, and China making conflicting claims, the Turkish shoe maker was gearing up to promote the shoe model more aggressively.
Questions for Discussion:
1. What, according to you, can explain the sudden demand for shoes at Baydan Ayakkabicilik San. & Tic.?
2. Cans such demand be sustained? What should the company do to sustain the demand? Give reasons for your answer?
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