Case Code : CLHR003
Publication date : 2008
Subject : Human Resources/ Organization Behavior
Industry : Automobile
Teaching Note : Not Available
Length : 03 Pages
Price : Rs. 100
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Human resources, training, Monozukuri, Toyota Production System, Toyota Way, labor unrest, labor loyalty, corporate social responsibility, CSR, Toyota Motor Company, Toyota Technical Training Institute, Toyota Technical Skills Academy, Toyota Kirloskar Motor Private Limited, automobile industry
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In 2007, the Toyota Motor Company set up the Toyota Technical Training Institute (TTTI) in India on the lines of its Toyota Technical Skills Academy in Japan. The company felt that the institute would help address some of the needs of the booming automobile industry in India that was in acute need of qualified human resources despite the high number of technical institutes in the country. The company projected the setting up of this institute as a corporate social responsibility (CSR) initiative that was aimed at benefiting a disadvantaged section of Indian society by increasing their employability.
The company said that TTTI was meant for those who had passed out of middle school (Class 10) but could not continue their education due to financial or other constraints.
Questions for Discussion:
1. Discuss the probable reason for the setting up of the TTTI in India. How is the company going to benefit from this initiative? Do you agree with analysts that the TTTI was aimed at building labor loyalty? Give reasons for your answer.
2. Toyota Motor Company is projecting the setting up of the TTTI as a CSR initiative. Is it really a CSR initiative? Or is it motivated purely by business considerations? Or is it a combination of both? Give reasons for your answer.
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