Case Code : CLINDM 006
Publication date : 2006
Subject : Industrial Marketing
Industry : Pharma and Biotech
Teaching Note : Available
Length : 07 Pages
Price : Rs. 100
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Biocon, Syngene, Ranbaxy, Cipla, Dr.Reddy's, Drug discovery services, Pharma value chain, External service providers, Clinical research organizations, Integrated service providers, Blockbuster drug, Intellectual Property Rights, Patents, Multiyear agreement, Lead optimization project, Market potential, Middlemen, Lipitor, Atorvastatin, Chemists, Pfizer, biomedical research.
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The caselet examines the various problems faced by the pharma majors in the developed countries, especially in terms of high drug discovery and development costs. This led to pharma majors outsourcing certain tasks in the drug discovery process to Asian countries, especially India. The latter portion of the case looks into the Indian perspective and focuses on the advantages and disadvantages faced by the Indian drug discovery services industry.
According to the Confederation of Indian Industry (CII) estimates, the global market for outsourced R&D services (which included drug discovery services and clinical research) was around US$7 billion in 2005 and was expected to grow at around 30% per annum for the next five years.
Questions for Discussion:
1. Perform a SWOT analysis of the drug discovery services industry in view of the recent developments in this sector.
2. Do you think India will emerge as an undisputed leader in this domain in the coming years? Give reasons for your answer.