Mini Case Code : CLIM043
Publication date : 2005
Subject : International Marketing
Industry : Financial Services
Length : 04 Pages
Price : Rs. 100
To download this case click on the button below, and select the case from the list of available cases:
Merrill Lynch & Co. Inc (Merrill Lynch), financial management advisory companies, banking and financial services businesses, controversies
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.
The caselet discusses the various unethical practices alleged to have been committed by Merrill Lynch, a financial services company. It focuses on the relationship between Enron and Merrill Lynch that drew a lot of attention at a time when Enron had become entangled in a scam. The caselet also discusses the face-saving damage control measures taken up by Merrill Lynch.
The company was founded by Charles E Merrill (Merrill) on January 6, 1914. Merrill changed the company’s name to Merrill Lynch & Co in 1915 after his friend Edmund C Lynch joined him in the business.
The company, which started out as a stockbrokerage and investing firm in the early 1900s, later expanded into various banking and financial services businesses...
Questions for Discussion:
1. Do you think Merrill Lynch was victimized in relation to the Im Clone and the Enron fiasco? Discuss.
2. Comment on the measures that Merrill Lynch took as part of a damage control exercise.