Case Code : CLMC054
Publication date : 2009
Subject : Marketing Communications
Industry : Pharmaceutical
Length : 03 Pages
Price : Rs. 100
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Internal marketing, sales force, marketing orientation, marketing strategy, execution, implementation, sales meeting, plan of action meeting, Plavix, Plavix Plan of Action meeting, Plavix Plan of Action Premiere, pharmaceutical, Bristol-Myers Squibb, Sanofi-Aventis, Torre Lazur McCann
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In today's highly volatile market, the importance of internal marketing to the sales force has increased. This is of even more significance in industries that rely heavily on the sales force such as the pharmaceutical industry. Companies are trying to get their sales force on board as they are the ones executing the strategies of the company on the field.
Questions for Discussion:
1. Explain the significance of internal marketing to the sales force. What are the advantages?
2. Do you think the ‘Plavix Plan of Action Premiere’ by the Plavix marketers will help the marketers achieve their objective? How?
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