Case Code : CLMM065
Publication date : 2009
Subject : Marketing Management
Industry : -
Length : 03 Pages
Price : Rs. 100
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Nokia, crisis management, BL-5C batteries, mobile technology, mobile phone, Matsushita, product advisory, consumer confusion, communication
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A product defect related to BL-5C batteries used in many Nokia mobile phones has put Nokia in a crisis management mode. The company is trying to preempt any consumer confusion arising out of its product advisory with respect to the batteries. It has offered to replace all the affected batteries that it contends is limited to the 46 million BL-5C batteries manufactured by Matsushita between December 2005 and November 2006.
On August 13, 2007, Nokia issued a warning over its BL-5C batteries across the world, stating that these batteries may get overheated while charging. It said that about hundred such incidents of overheating had been reported globally but there were no reports of the batteries being associated with any serious injuries or damage to property...
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